Book Review: When Coffee & Kale Compete

When Coffee & Kale Compete: Become Great at Making Products People Will BuyWhen Coffee & Kale Compete: Become Great at Making Products People Will Buy by Alan Klement

My rating: 4 of 5 stars

I finished this book a month ago. That I keep going back to the book as a reference, and that I have started to use the language of the book is a testament to value and lessons in the book. On that basis alone it is worth a read.

However, I can’t give the book five starts. At times it was difficult to read. The writing is clear, but there are sections where his desire to have a dig at someone and push a parallel agenda gets the better of him. Getting personal detracts from the text, and does not add any value to me as the reader.

In those moments I felt like I was reading a blog, and not a book. If I had paid for this book (I downloaded the free ebook) I would have stopped reading.

When he stayed on topic, and served me the reader wanting to learn about JTBD, the book was easy to read and has a lot to give. (There is some irony in the fact that those sections where he diverts his focus to push his own agenda, did not help me get the Job-Done. And that in that way he did not follow his own advice.)

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